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Maximizing impact by offering free, evidence-based parenting support

Our goal, vision & commitment

Background and approach

Scale, Neglectedness, Solvability*

Half of all mental disorders begin before the age of 14. They are often preceded by general psychosocial difficulties, which can develop into serious mental health issues. These problems account for 45% of the global disease burden among people aged 0 to 25 *.

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Although steps have been taken to improve youth mental health services, many needs remain unmet. At the same time, the cost of youth care continues to rise. This highlights the urgent need for better preventive strategies that can help change the course of mental health problems early on.
 

The parent-child relationship is a key determinant of children's mental health.

Research shows that parental support, a strong emotional bond, and secure attachment significantly enhance children's resilience and cognitive development, while reducing the risk of stress, anxiety, depression, school dropout and juvenile delinquency (sources 1 2 3).

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Given the strong connection between children's mental health and the quality of the parent-child relationship, early support for parents is a key opportunity for prevention. We believe that supporting parents in their caregiving role is one of the most cost-effective ways to strengthen children's resilience and reduce the risk of mental health problems.

However, recent needs assessments raise concerns about the
accessibility or attractiveness of the support currently available to parents.

Studies suggest that stigma around youth care services makes it harder for parents to seek help.

Many still view asking for support as taboo, uncommon, or think their questions and concerns are not 'severe' enough. In addition, some parents are unaware of available (reliable) resources, or find them difficult to access due to costs, lack of time, or other practical barriers. 

​This is concerning, as parental knowledge often does not align with what research shows to be effective or harmful for children*. For example, more than 1 in 4 primary caregivers indicate that physical punishment is necessary to raise and educate children properly*​

Our goal is to support parents by strengthening their confidence and offering practical parenting strategies - so they feel equipped and free to choose what works best for them and their children.

The Program

​We are developing an online (self-help) program that supports parents in managing challenging behavior and strengthening the bond with their children. In doing so, we aim to reduce parenting stress and improve children’s mental health. The program in a nutshell:​​

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Social support to boost motivation and engagement

Through online and face to face group sessions, parents can connect with one another, share experiences, and find mutual support and recognition.

 

Reliable and evidence-based

The content is developed by professionals and grounded in scientifically supported parenting strategies.

 

Flexible and inclusive

The program is free, fully online, and open to all. Parents can participate anytime, anywhere, at their own pace, and for as long or as short as they need.

Want to know more about how

we want to make this happen?

Supporters

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